Besides broker tours, how can agents introduce other Realtors to their new listings?
A: There are several options that immediately come to mind:
• Social media posts and advertising
• Top Agent Network
Other platforms like Rezora and RealScout But these are among the most common methods used by agents.
Hosting a “Coming soon” brokers’ tour prior to going on market, directly calling other Realtors and sending email campaigns are also effective means of advertising a listing.
Given the lack of inventory, these methods are not only more common, but essential to a more strategic approach to your business. I would refer to a piece by Jess Lenouvel, “The Listing Lab”. The elements of the lab are relevancy, omnipresence, and intimacy. Relevancy is having the right message to the right client. This element combines services, messaging and positioning in the market.
Omnipresence is made up of timing, frequency and platform. You are everywhere. There at the right time and using the right delivery vehicle.
Finally, there is intimacy, which is made up of conversation, connection and community. This element makes you a real person who is trustworthy and someone clients want to work with.
The agent can ignite their business success by strategically combining these elements to their business plan to help better serve their clients, as well as the working relationship between other agents.
James Caldwell, Engel & Völkers San Francisco, 415-407-2525, [email protected].
A: In properly marketed listings, more than 95% of sales involve two agents, one representing the seller, the other the buyer. Active agents are constantly keeping track of the market through such features of the Multiple Listing Service as its “Hot Sheet” and “Coming Soon” features. A website and carefully curated photos with descriptions of the property and its neighborhood are critical to effectively introducing a new listing to the real estate community.
The icing on the cake are the words, in the MLS agent confidential remarks, “Vacant, Lockbox”. This means an agent can preview a new listing at their convenience and set up client tours easily, thus increasing the probability of a showing. Three more steps seal maximum exposure: a sign on the property; advertising the listing in the Saturday/Sunday open house section of the newspaper; and sending out an email blast to active agents.
Astrid Lacitis, Vanguard Properties, 415-860-0765, [email protected].
A: There are so many avenues now to introduce our new listings to the brokerage community. Of course we always put a listing on brokers tour. We put our new listing on our Marin Top Agent Network Group, send out E-Blasts with information and photos to all real estate firms and Realtors in Marin County, San Francisco, East Bay, and Silicon Valley. Networking is very important. We present our new listings to our Coldwell Banker and Marin County wide buy/sell meetings.
Contacting Realtors who had listing in the area where your new listing is; as many times they may have met a potential buyer.
Kathleen Daly, Coldwell Banker, 415-519-6074, [email protected];
Lisa Lange, Coldwell Banker, 415-847-7770, [email protected].